Ermenegildo Zegna wird Sponsor der chinesischen Fußball-Nationalmannschaft

Im Bereich Mode gehört das chinesische Fußball-Nationalteam ab sofort zur Spitzenklasse. Die Ermenegildo Zegna Group wird die chinesischen National-Kicker in den kommenden vier Jahren "einkleiden". Der Vertrag wischen dem italienischen Mode-Konzern und der Chinese Football Assosciation läuft vom 1. September 2016 bis zum 31. Januar 2010. Diese Partnerschaft wird mit einer Marketing- und Kommunikationskampagne begleitet.

Gildo Zegna, CEO of the Ermenegildo Zegna Group, erklärt:

"It is a great honor for Zegna to dress China’s National Football Team and the U-¬‐22/U-¬‐23 team, and to celebrate a new milestone in China, where we have been present for over 25 years. Football is the most popular and beloved sport in Italy. I am a passionate football fan, and I strongly believe that this wonderful sport has huge potential in China. We are excited to use our experience and heritage in tailoring to dress the country’s national team and I know that the players will make us and their nation proud."

Zhang Jian, Vice President and General Secretary of Chinese Football Association, ergänzt:
"Ermenegildo Zegna is renowned as one of the world’s most famous menswear brands, while both the national football team and the Under 22/23 team command a loyal and rapidly growing following. We hope that we can open a new chapter through this cooperation. Under the leadership of Chief Coach Gao Hongbo, China’s National Football Team has successfully qualified into the 2018 FIFA Russia World Cup Asian Qualifiers Last Round, 15 years on from its last qualification. At this pivotal moment, Ermenegildo Zegna, the world’s leading menswear brand, is forging an official partnership agreement with the China Football Association and will dedicate its talent, heritage and resources to providing the official men’s off-¬‐field formal and leisurewear attire for the players of China Men's National Football Team and China U-¬‐22/U-¬‐23 Men's National Football Team. This will elevate the image of our country’s National Football Team and, we hope, help inspire them to victories on the field."

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