Innocean trauert um Ricardo Wolff

Die deutsche Kreativ-Szene ist um einen Top-Kreativen ärmer - am 31. Juli 2026 ist der gebürtige Brasilianer Ricardo Wolff nach längerer Krankheit verstorben. Er stand seit Mitte 2018 als Executive Creative Director an der Spitze von Innocean Berlin. 

Ricardo Wolff wechselte seinerzeit zusammen mit Gabriel Mattar von DDB Berlin zu Innocean Berlin. Nun verabschiedet sich Gabriel Mattar mit bewegenden Worten von seinem langjährigen Kollegen und Freund, mit dem er über 25 Jahre emng zusammengearbeitet hat:

MISSION COMPLETE, MY FRIEND

On July 31, 2026, after a courageous battle, we lost our creative lead, my best friend, and one of the most generous creative minds I’ve ever known.

For more than 25 years, we built everything together. In an industry famous for ego, we never had a single fight. Not one. We challenged ideas. We challenged clients. We challenged the work. But never each other.

Sickness has the power to change almost everything.

It never changed Ricardo.

He remained curious. Kind. Funny.

And somehow, according to himself, incredibly good-looking.

Ricardo dedicated his life to one simple belief: ideas deserve to be better. He believed the difference between good and great was never talent alone. It was care. One more thought. One more edit. One better headline. The willingness to keep pushing long after everyone else had enough.

Ricardo believed in the earned type of glory.

But more importantly, he believed in people.

His greatest legacy isn’t the awards he won.

It’s the people he made better.

You’ll find Ricardo in every copywriter who refuses the obvious headline.

Every designer who obsesses over one more pixel.

Every editor who cuts three more frames.

Every creative who asks, “Can this idea be better?”

That’s where he’ll live.

People like Ricardo remind us that creativity was never about the self.

It was always about generosity.

About leaving the work—and the people—better than you found them.

Today, we mourn.

Tomorrow, we’ll keep doing what he taught us to do.

Care a little more.

Push a little further.

Believe a little longer.

Because that’s how impossible things become possible.

Glory always came before pain for Ricardo.

Now the pain is ours.

The glory is his.

Thank you, my friend.

Mission complete.

Gabriel Mattar

On behalf of everyone at INNOCEAN

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