Mobile Marketing Association kürt Award-Gewinner 2009
Die Mobile Marketing Association (MMA), Los Angeles/London, hat vergangene Nacht in Los Angeles die Gewinner der 5. Global Mobile Marketing Awards bekanntgegeben. Unter den europäischen Preisträgern bzw. für Europe Asia Middle East in den einzelnen Kategorien sind:
- Mobile Display Campaign: LMfooball.mobi (Livemobile Ltd) // Soccer Stars in your pocket (Mobiento)
- Mobile Messaging Campaign: Kraft Foods Turkey/ Patos (Mobilera)
- Emerging Technology Campaign: Fanta More Play (The Hyperfactory)
- Multi-Mobile Channel Campaign: Pepsi Makes Your Day (Rabarba Iletisim Hizmetleri)
- Mobile Social Media Campaign: The Fastest on Facebook (Mobile Dreams Factory)
- Cross-Media Integration Campaign: Who Killed Summer 09, Vodafone Group (OMD Mobile)
In der Destinations-übergreifenden Kategorie 'Best Mobile Campaign Overall' siegten:
- TIM Father's Day: Gift Express, TIM (McCann Erickson & Mobtext)
- UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires (UPS & TMP Worldwide Advertising)
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
Weitere Infos unter www.mmaglobal.com.
Katrin Sassenhausen 18.11.2009